Consumer behavior

Author(s)

• Mowen, John C.

Bibliographic Information

Consumer behavior

John C. Mowen

Macmillan, c1993

3rd ed

Note

Includes bibliographies and indexes

Details

• NCID: BA20277292
• ISBN:
  • 0023845910
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxii, 808 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers -- United States