Researching business markets : the IMRA handbook of business-to-business marketing research
著者
書誌事項
Researching business markets : the IMRA handbook of business-to-business marketing research
Kogan Page, 1991
- : pbk
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注記
"First published in 1978 by Jon Wiley & Sons as the Mannual of Industrial Marketing Research, edited by Allan Rawnsley"
Includes bibliographies and index