Obtaining retailer support for marketing programs

Author(s)

• Star, Steven H.

Bibliographic Information

Obtaining retailer support for marketing programs

Steven H. Star

（Report / Marketing Science Institute, no. 73-119）

Marketing Science Institute], 1973

Details

• NCID: BA20299091
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cambridge, Mass.
• Pages/Volumes: 42 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951