Managerial economics in the global economy
著者
書誌事項
Managerial economics in the global economy
（Schaum's outline series, accounting,
McGraw-Hill, c1993
2nd ed
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注記
Rev. ed. of: Managerial economics
Includes bibliographical references and indexes
内容説明・目次
内容説明
One of the key features of this work is its introduction of a global view into managerial economics to reflect the internationalization of production and distribution in today's world. The book also uses the theory of the firm as a unifying theme to examine the managerial decision-making process. In addition, the book shows how actual managerial decisions are made in the real world today. This is done through 66 actual cases and five more extensive integrating case studies found throughout the book.
目次
- The nature and scope of managerial economics
- optimization techniques
- demand theory
- demand estimation
- demand forecasting
- production theory and estimation
- cost theory and estimation
- linear programming
- market structure - perfect competition and monopoly, monopolistic competition and oligopoly
- pricing practices
- regulation and antitrust - the role of government in the economy
- risk analysis
- long-run investment decisions - capital budgeting integrating case study five, regulation, risk, capital budgeting and the price of international telephone calls
- compounding, discounting and present value.
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