Marketing planning & strategy
Author(s)
Bibliographic Information
Marketing planning & strategy
South-Western Pub. Co., c1993
4th ed
- Other Title
-
Marketing planning and strategy
Available at 9 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.
Table of Contents
- Marketing and the Concept of Planning and Strategy
- Strategic Marketing
- Strategic Analysis
- Corporate Appraisal
- Understanding Competition
- Focusing on the Customer
- Scanning the Environment
- Strategic Capabilities and Direction
- Measuring Strengths and Weaknesses
- Developing Marketing Objectives
- Strategic Formulation
- Strategy Selection
- Portfolio Analysis
- Strategy Implementation and Control
- Organizational Structure
- Strategic Tools
- Marketing Strategies
- Market Strategies
- Product Strategies
- Pricing Strategies
- Distribution Strategies
- Promotion Strategies
- Global Market Strategies.
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