Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing

Bibliographic Information

Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing

Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow

NTC Business Books in association with the American Marketing Association, c1992

Available at  / 8 libraries

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Note

Includes bibliographical references (p. 119-134) and index

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