Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing

著者

• Hollander, Stanley C.
• Germain, Richard
• Tedlow, Richard S.

書誌事項

Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing

Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow

NTC Business Books in association with the American Marketing Association, c1992

注記

Includes bibliographical references (p. 119-134) and index

詳細情報

• NII書誌ID(NCID): BA2030662X
• ISBN:
  • 0844234567
• LCCN: 92013905
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xiv, 144 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.127
  • DC20 : 658.8/348
• 件名:
  • LCSH : Market segmentation -- United States -- History
  • LCSH : Youth as consumers -- United States -- History
  • LCSH : Marketing -- United States -- History
  • LCSH : Advertising -- United States -- History