Business economics : the application of economic theory
Author(s)
Bibliographic Information
Business economics : the application of economic theory
（Macmillan texts in economics）
Macmillan Press, 1993
- : hbk
- : pbk
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Note
Includes references and indexes
Description and Table of Contents
- Volume
-
: hbk ISBN 9780333542460
Description
This major new text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.
Table of Contents
Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital
- Volume
-
: pbk ISBN 9780333542477
Description
This major new text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.
Table of Contents
Introduction Firms and Markets The Organisation of the Firm Operations and Cost The Costs of Support Activities Cost Identification Financial Control Investment Demand Competition and Monopoly Oligopoly Corporate Strategy Government and the Firm Competition Policy The Natural Environment Case Study: The Airline Industry Appendices: Ethical Considerations Regression - Empirical Cost Functions Investment Appraisal and the Preferences of Shareholders The Cost of Capital
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