The competitive intelligence handbook
著者
書誌事項
The competitive intelligence handbook
Scarecrow Press, 1992
- (alk. paper)
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Competitive Intelligence Handbook presents a unified approach to competitive intelligence work and also discusses other perspectives on the discipline. Competitive intelligence (CI) is a subset of business research; it is concerned with information that corporate managers need for making tactical and strategic decisions. In addition to a review of the CI literature, the book discusses CI methodologies such as database searching, interviewing, and analysis. It provides guidance on sources for U.S. and international business information, and on special concerns such as preparing industry studies and conducting due-diligence research. In a single volume, the Handbook provides an overview of current competitive intelligence practices and gives extensive guidance on where to learn more.
目次
Chapter 1 An overview of competitive intelligence Chapter 2 Axioms of competitive intelligence Chapter 3 Public information Chapter 4 The international background of CI Chapter 5 Competitive intelligence books Chapter 6 What the books say Chapter 7 Finding the clues online Chapter 8 Going online for Japanese information Chapter 9 Going online for European information Chapter 10 Interviewing Chapter 11 Key resources in industry information Chapter 12 International business Chapter 13 Industry analysis and issues studies Chapter 14 A case study in public document access Chapter 15 Due diligence Chapter 16 Some final thoughts
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