The marketer's guide to public relations : how today's companies are using the new PR to gain a competitive edge

書誌事項

The marketer's guide to public relations : how today's companies are using the new PR to gain a competitive edge

Thomas L. Harris ; foreword by Philip Kotler

(Wiley series on business strategy)

John Wiley & Sons, 1993

  • : pbk

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注記

Includes bibliographical references and index

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