On the conduct of in-store field experiments

Author(s)

• Curhan, Ronald C.

Bibliographic Information

On the conduct of in-store field experiments

Ronald C. Curhan

（Report / Marketing Science Institute, no. 75-116）

Marketing Science Institute, c1975

Details

• NCID: BA20347015
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 14 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951