PIMS : a breakthrough in strategic planning

Author(s)

• Schoeffler, Sidney
• Buzzell, Robert D. (Robert Dow)
• Heany, Donald F.

Bibliographic Information

PIMS : a breakthrough in strategic planning

by Sidney Schoeffler, Robert D. Buzzell & Donald F. Heany

（Report / Marketing Science Institute, no. 73-120）

Marketing Science Institute], 1973

Note

On cover: Research program. Working paper

Details

• NCID: BA20380972
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cambridge, Mass.
• Pages/Volumes: 33 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951