Proverbs are never out of season : popular wisdom in the modern age
著者
書誌事項
Proverbs are never out of season : popular wisdom in the modern age
Oxford University Press, 1993
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注記
Includes bibliographical references (p. 256-270) and indexes
内容説明・目次
内容説明
The author of this text examines the uses to which proverbs have been put - political propaganda, advertising and medical superstition - and their role in the modern world. Ranging from regional proverbs to Americanizations and homespun wisdom, the book also contains 36 halftones that illustrate the place of proverbs in popular culture.
目次
27.50), is widely regarded as the world's leading paremiologist (or proverbs expert!) In this entertaining new book, he looks at the uses to which proverbs have been put - political propaganda, advertising, and medical superstition - and their role in the modern world. Ranging from regional proverbs ('Vermont has two seasons - winter and the Fourth of July') to Americanizations ('Don't throw the baby out with the bathwater'), and homespun wisdom ('An apple a day keeps the doctor away'), the book also contains 36 black-and-white halftones illustrating the place of proverbs in popular culture.
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