Introduction to advertising & promotion : an integrated marketing communications perspective

著者

• Belch, George E. (George Eugene)
• Belch, Michael A.

書誌事項

Introduction to advertising & promotion : an integrated marketing communications perspective

George E. Belch, Michael A. Belch

Irwin, c1990

2nd ed

• International ed.

タイトル別名

Introduction to advertising and promotion

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA20386480
• ISBN:
  • 0256105162
  • 0256108250
• LCCN: 92022766
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood
• ページ数/冊数: xxxii,836,56 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5823
  • DC20 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication in marketing