Seeking customers

著者

• Shapiro, Benson P.
• Sviokla, J. J.

書誌事項

Seeking customers

edited, with an introduction by Benson P. Shapiro and John J. Sviokla

（The Harvard business review book series）

Harvard Business School Pub., c1993

注記

Articles originally published in the Harvard business review

Companion volume to: Keeping customers

Includes bibliographical references and index

内容説明・目次

内容説明

This book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale. The book includes contributions from leading academics and consultants, including Benson P. Shapiro, Harvey B. Mackay, Rowland T. Moriarty, and Thomas V. Bonoma. Issues addressed include customer-focused marketing, managing customer relationships, the art and science of selling, learning from compensation, and composition.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA20387337
• ISBN:
  • 0875843328
• LCCN: 92036862
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, MA
• ページ数/冊数: xviii, 343 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5438.25
  • DC20 : 658.8/343
• 件名:
  • LCSH : Selling
  • LCSH : Consumers' preferences
  • LCSH : Consumer satisfaction
• 親書誌ID:
  • BA07305203