Parent under pressure : influences on mothers' responses to children's purchase requests

著者

• Ward, Scott
• Popper, Edward
• Wackman, Daniel

書誌事項

Parent under pressure : influences on mothers' responses to children's purchase requests

by Scott Ward, Edward Popper & Daniel Wackman

（Report / Marketing Science Institute, no. 77-107）

Marketing Science Institute, c1977

詳細情報

• NII書誌ID(NCID): BA20392880
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 98 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951