Parent under pressure : influences on mothers' responses to children's purchase requests

Author(s)

• Ward, Scott
• Popper, Edward
• Wackman, Daniel

Bibliographic Information

Parent under pressure : influences on mothers' responses to children's purchase requests

by Scott Ward, Edward Popper & Daniel Wackman

（Report / Marketing Science Institute, no. 77-107）

Marketing Science Institute, c1977

Details

• NCID: BA20392880
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 98 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951