Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
Author(s)
Bibliographic Information
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1993
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Note
Includes bibliographical references (p. [218]-219) and index
Description and Table of Contents
Description
This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.
by "Nielsen BookData"