Applied strategic planning : a comprehensive guide
著者
書誌事項
Applied strategic planning : a comprehensive guide
McGraw-Hill, c1993
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Written by three top consultants and trainers, "Applied Strategic Planning" shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives. It surpasses other strategic planning models in many key areas, including its emphasis on organizational culture, the integration of business and functional plans, the performance audit, and gap analysis. Plus, values clarification is explicitly confronted in a systematic way early in the process.Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including how to determine if an organization is ready for strategic planning, effectively communicate a corporate vision, recognize the role of culture in changing strategic direction, understand the various roles of a consultant, write effective mission statements and create contingency plans. Charts, diagrams, and checklists make the book especially helpful. Along with illuminating examples from the authors; extensive consulting experience, and even cartoons that convey important points, "Applied Strategic Planning" lets managers at the helm navigate expertly through today's unpredictable business climate.
目次
The Plan.Introduction to Applied Strategic Planning.The Process of Envisioning.Culture and Applied Strategic Planning.Potential Roles of the Consultant.Planning to Plan.Environmental Monitoring and Application Considerations.Values Scan.Mission Formulation.Strategic Business Modeling.Performance Audit.Gap Analysis.Integrating Action Plans--Horizontally and Vertically.Contingency Planning.Implementation.Conclusions and Recycling Considerations.
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