Marketing models

Author(s)

• Lilien, Gary L.
• Kotler, Philip
• Moorthy, K. Sridhar

Bibliographic Information

Marketing models

Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Prentice-Hall International, c1992

Prentice-Hall international ed.

Note

Includes bibliographical references (p. 715-776) and indexes.

Details

• NCID: BA20493640
• ISBN:
  • 0135619297
• LCCN: 91034512
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xv, 803 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management