Product profitability measurement and merchandising decisions : a pilot study in retail food stores

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Salmon, Walter J.
• Vancil, Richard F.
• Glover, John Desmond
• Applebaum, William

Bibliographic Information

Product profitability measurement and merchandising decisions : a pilot study in retail food stores

by Robert D. Buzzell, Walter J. Salmon & Richard F. Vancil ; in collaboration with John D. Glover & William Applebaum

Division of Research, Graduate School of Business Administration, Harvard University, 1965

Details

• NCID: BA20509569
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 104 p.
• Size: 21 cm