Consumer behavior and marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson

（The Irwin series in marketing）

Irwin, c1993

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA20531411
• ISBN:
  • 0256105677
• LCCN: 92020169
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xxvii, 772 p., [12] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0019742X