The proceedings of the 1992 conference of the American Academy of Advertising

Author(s)

• American Academy of Advertising. Conference
• Reid, Leonard N.

Bibliographic Information

The proceedings of the 1992 conference of the American Academy of Advertising

edited by Leonard N. Reid

American Academy of Advertising, c1992

Details

• NCID: BA2053506X
• ISBN:
  • 0931030153
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Columbia, S.C.]
• Pages/Volumes: xi, 245 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses