The dynamics of mass communication
著者
書誌事項
The dynamics of mass communication
（McGraw-Hill series in mass communication）
McGraw-Hill, c1993
4th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).
目次
- Part 1: The function and nature of mass communication systems: communication - mass and other forms
- uses and functions of mass communication
- the global village - international and comparative mass media systems. Part 2: The print media: history of the print media
- structure of the newspaper industry
- structure of the magazine industry
- structure of the book industry. Part 3: The electronic media: history of radio and recording, structure of the radio industry, structure of the recording industry, history of film and television, history of the motion picture industry
- structure of the television industry. Part 4: Special mass media professions: news gathering and reporting
- the structure of the public relations industry
- the structure of the advertising industry. Part 5: Regulation of the mass media: formal controls - laws, rules, regulations
- informal controls - ethics, codes, self-regulations, and external pressures. Part 6: Mass media audience: audience characteristics and patterns of use
- mass media feedback systems. Part 7: The social impact of mass communication: effects of mass communication on knowledge of attitudes
- the effects of mass communication on behaviour. Part 8: Mass communication and the future: mass media in the future.
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