Franchising : the business strategy that changed the world
著者
書誌事項
Franchising : the business strategy that changed the world
Prentice Hall, c1993
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注記
Includes index
内容説明・目次
内容説明
In today's rocky business environment, with large redundancies at major corporations, many people are thinking of going into business themselves. Owning a franchise is an option. This book highlights the obstacles that founders of various franchises have overcome, describes the transition from small business to international enterprise, and reveals how the world's best managed franchisors support their franchisees with a "partnership" relationship.
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