Segmenting the mature market : identifying, targeting and reaching America's diverse, booming senior markets
著者
書誌事項
Segmenting the mature market : identifying, targeting and reaching America's diverse, booming senior markets
Probus Publishing Company, c1993
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注記
"Based on the 50+ studies"
Includes bibliographical references and index
内容説明・目次
内容説明
People over 50 account for 43 percent of all U.S. households and half of all discretionary income. This comprehensive market guide is based on the 50+ Studies, a unique mathematical psychological-based study of 3,000 seniors. By breaking down the market into key segments based on attitudes and motivations, as well as specific demographic and psychographic data, the authors reach a level of sophistication never before achieved in researching this market. Topics include detailed psychographic and demographic data; trends developing among senior segments; attitudinal and motivational factors for purchasing; marketing oppportunities to this population; and practical guidelines for reaching potential buyers.
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