Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

著者

• Bearden, William O.
• Netemeyer, Richard G.
• Mobley, Mary F.

書誌事項

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

William O. Bearden, Richard G. Netemeyer, Mary F. Mobley

Sage Publications, c1993

注記

"Published in cooperation with the Association for Consumer Research."

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA20617539
• ISBN:
  • 0803951558
• LCCN: 92045241
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Newbury Park, Calif.
• ページ数/冊数: xii, 352 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.3
  • DC20 : 658.8/3
• 件名:
  • LCSH : Marketing research
  • LCSH : Consumer behavior -- Research