International business economics : a European perspective
著者
書誌事項
International business economics : a European perspective
Longman, 1993
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This is an introductory textbook on international economics designed to meet the needs of students on European business courses. It combines relevant elements of international economic theory with details of European institutions and illustrates how these apply to European business. It has a blend of theory and applications and includes numerous case studies of European industries. It has been specially written for new courses on European business and also includes suggestions for further reading, and revision questions. It is aimed at students taking courses on international economics as part of a European Business degree at first and second year level.
目次
- Growth of international business
- structure of international industry
- environment of international business
- trade
- protectionism
- economic integration
- aspects of EC policy
- the Single European Market
- foreign exchange markets
- international financial systems
- investment
- global business policy.
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