Proposal preparation
Author(s)
Bibliographic Information
Proposal preparation
(New dimensions in engineering)
Wiley, c1992
2nd ed
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"A Wiley Interscience publication."
Bibliography: p. 343-344
Includes index
Description and Table of Contents
Description
This is a ``must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.
Table of Contents
Why Study Proposal Preparation?.
Strategic Market Planning and Market Development: Their Effect onProposal Preparation.
Preproposal Marketing and the Decision to Bid.
Preparing for Proposal Activities.
Organizing the Proposal Team.
The Request for Proposal: What to Expect.
The Technical Proposal.
The Organization and Management Proposal.
The Cost Proposal.
Proposal Writing.
Computer-Aided Preparation of Requests for Proposals (RFPs) andProposals.
How the Proposal Is Evaluated.
Key Elements Required for Success.
Case Study: A Winning Proposal.
Appendices.
Bibliography.
Indexes.
by "Nielsen BookData"