Raising money for academic and research libraries : a how-to-do-it manual for librarians
著者
書誌事項
Raising money for academic and research libraries : a how-to-do-it manual for librarians
（How-to-do-it manuals for libraries / series editor, Bill Katz, no. 18）
Neal-Schuman Publishers, c1991
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注記
Includes bibliographical references (p. 129) and index
内容説明・目次
内容説明
Fundraising plays an inreasingly large role in the day-to-day life of the library and the librarian. Here, it receives a comprehensive treatment. Chapters deal with basics like the components of a strategic development plan, working with friends groups, annual giving strategies, possible donor constituencies, and communications and media relations. Other topics include actual campaign methodologies, grants opportunities, and the foundations connection. Development personnel and a resource list round out this guide.
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