Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University

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Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University

by William T. Ross with contributions from Elizabeth Creyer ... [et al.]

(Report / Marketing Science Institute, no. 85-106)

Marketing Science Institute, c1985

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Conference cosponsored by Marketing Science Institute and the Fuqua School of Business, Duke University. Cf. Introd

"Marketing Science Institute Research Program"--Cover

"July 1985."

Includes bibliographical references

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