Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

著者

• Aaker, David A.
• Bruzzone, Donald E.
• Norris, Donald

書誌事項

Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

by David A. Aaker, Donald E. Bruzzone and Donald Norris

（Report / Marketing Science Institute, no. 81-103）

Marketing Science Institute, c1981

注記

"Working paper."

Bibliography: p. 36-37

詳細情報

• NII書誌ID(NCID): BA20722114
• LCCN: 82126925
• 出版国コード: us
• タイトル言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: iv, 38 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF6146.T42
  • DC19 : 659.14/3/0973
• 件名:
  • LCSH : Television advertising -- Public opinion
  • LCSH : Public opinion -- United States
• 親書誌ID:
  • BA07416951