Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

Author(s)

• Aaker, David A.
• Bruzzone, Donald E.
• Norris, Donald

Bibliographic Information

Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

by David A. Aaker, Donald E. Bruzzone and Donald Norris

（Report / Marketing Science Institute, no. 81-103）

Marketing Science Institute, c1981

Note

"Working paper."

Bibliography: p. 36-37

Details

• NCID: BA20722114
• LCCN: 82126925
• Country Code: us
• Title Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iv, 38 p.
• Size: 28 cm
• Classification:
  • LCC : HF6146.T42
  • DC19 : 659.14/3/0973
• Subject Headings:
  • LCSH : Television advertising -- Public opinion
  • LCSH : Public opinion -- United States
• Parent Bibliography ID:
  • BA07416951