Buyer behavior : theoretical and empirical foundations

Author(s)

• Howard, John A.
• Ostlund, Lyman E.

Bibliographic Information

Buyer behavior : theoretical and empirical foundations

edited by John A. Howard and Lyman E. Ostlund

Knopf ; [distributed by Random House], c1973

Note

Includes bibliographical references

Details

• NCID: BA2072497X
• ISBN:
  • 0394316819
• LCCN: 72013239
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 580 p.
• Size: 24 cm
• Classification:
  • LCC : HC79.C6
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumer behavior