Multinational marketing management

Author(s)

• Keegan, Warren J.

Bibliographic Information

Multinational marketing management

Warren J. Keegan

（Prentice-Hall international series in management）

Prentice-Hall, c1974

Note

Includes bibliographical references and index

Details

• NCID: BA20765321
• ISBN:
  • 0136047939
• LCCN: 73007865
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 593 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA00045024