Consumer behavior : implications for marketing strategy

Author(s)

• Hawkins, Del I.
• Best, Roger J.
• Coney, Kenneth A.

Bibliographic Information

Consumer behavior : implications for marketing strategy

Del I. Hawkins, Roger J. Best, Kenneth A. Coney

Business Publications, 1983

Rev. ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA20777138
• ISBN:
  • 0256028710
• LCCN: 82072864
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Plano, Tex.
• Pages/Volumes: xx, 645 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers -- United States
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States