Building customer loyalty
Author(s)
Bibliographic Information
Building customer loyalty
Pitman [in association with] Institute of Management, 1993
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Note
Includes index
Description and Table of Contents
Description
This book provides ideas on how to make customers come back again and again. The author gives a practical explanation of why customer loyalty is so important and demonstrates how to build staff commitment to customer care, how to operate a customer loyalty programme and how to train staff with skills to build customer satisfaction. It includes practical case studies from ten business sectors, explains to how to analyze information requirements and how to measure the effectiveness of communications. It is designed for sales, marketing customer service and administration staff who have contact with customers.
by "Nielsen BookData"