International dimensions of marketing
著者
書誌事項
International dimensions of marketing
（The International dimensions of business series）
Wadsworth, c1993
3rd ed
- : pbk
- タイトル別名
-
Marketing
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This text describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. It discusses the determinants of international marketing, and how they differ from those influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, involving marketing across national borders; foreign marketing, involving marketing within foreign countries; and multinational marketing, emphasizing the coordination and integration of the firm's marketing in many diverse foreign environments.
目次
- Marketing and International Marketing
- The Environment of International Marketing
- Foreign Consumers and Foreign Markets
- International Marketing Research
- Product Strategies for World Markets
- International Distribution Decisions
- International Dimensions of Pricing
- International Dimensions of Promotion.
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