International dimensions of marketing
Author(s)
Bibliographic Information
International dimensions of marketing
（The International dimensions of business series）
Wadsworth, c1993
3rd ed
- : pbk
- Other Title
-
Marketing
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This text describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. It discusses the determinants of international marketing, and how they differ from those influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, involving marketing across national borders; foreign marketing, involving marketing within foreign countries; and multinational marketing, emphasizing the coordination and integration of the firm's marketing in many diverse foreign environments.
Table of Contents
- Marketing and International Marketing
- The Environment of International Marketing
- Foreign Consumers and Foreign Markets
- International Marketing Research
- Product Strategies for World Markets
- International Distribution Decisions
- International Dimensions of Pricing
- International Dimensions of Promotion.
by "Nielsen BookData"
