Readings in marketing information systems : a new era in marketing research

Author(s)

• Smith, Samuel V.
• Brien, Richard H.
• Stafford, James E.

Bibliographic Information

Readings in marketing information systems : a new era in marketing research

Samuel V. Smith, Richard H. Brien, James E. Stafford

Houghton Mifflin Company, c1968

Note

Includes bibliographical references

• NCID: BA20798331
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; New York
• Pages/Volumes: xii, 399 p.
• Size: 24 cm