Persuasive communication campaigns

Author(s)

• Pfau, Michael
• Parrott, Roxanne

Bibliographic Information

Persuasive communication campaigns

Michael Pfau, Roxanne Parrott

Allyn and Bacon, c1993

Note

Includes bibliographical references (p. 383-417) and indexes

Details

• NCID: BA2080260X
• ISBN:
  • 0205139779
• LCCN: 92024093
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xiii, 434 p.
• Size: 25 cm
• Classification:
  • LCC : HD59.3
  • DC20 : 302.2
• Subject Headings:
  • LCSH : Advocacy advertising
  • LCSH : Advertising campaigns
  • LCSH : Electioneering
  • LCSH : Campaign speeches
  • LCSH : Communication
  • LCSH : Persuasion (Psychology)