Research for marketing decisions

Author(s)

• Green, Paul E.
• Tull, Donald S.

Bibliographic Information

Research for marketing decisions

Paul E. Green, Donald S. Tull

（Prentice-Hall international series in management）

Prentice-Hall, c1978

4th ed

Note

Bibliography: p.645-658

Includes index

Details

• NCID: BA20806291
• ISBN:
  • 0137741588
• LCCN: 77024414
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiii, 673 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA00045024