Marketing research : methodological foundations

Author(s)

• Churchill, Gilbert A.

Bibliographic Information

Marketing research : methodological foundations

Gilbert A. Churchill, Jr

（The Dryden Press series in marketing）

Dryden Press , Holt-Saunders Japan, c1983

3rd ed

• Holt-Saunders int. ed

Note

Includes bibliographical references and index

Details

• NCID: BA20807851
• ISBN:
  • 003060608X
  • 4833701340
• LCCN: 82072172
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago ; Tokyo,[Tokyo]
• Pages/Volumes: xxi, 756 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03762950