Marketing research : a management information approach

Author(s)

• Bellenger, Danny N.
• Greenberg, Barnett

Bibliographic Information

Marketing research : a management information approach

Danny N. Bellenger and Barnett A. Greenberg

R.D. Irwin, 1978

Note

Includes bibliographies and indexes

Details

• NCID: BA20812691
• ISBN:
  • 0256019908
• LCCN: 77079385
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 601 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Management