Marketing management : text and cases

Author(s)

• Quelch, John A.
• Dolan, Robert J.
• Kosnik, Thomas J.

Bibliographic Information

Marketing management : text and cases

John A. Quelch, Robert J. Dolan, Thomas J. Kosnik

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c1993

Note

Includes bibliographical references (p. 832) and index

Details

• NCID: BA20850974
• ISBN:
  • 0256109559
• LCCN: 92031499
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiii, 848 p.
• Size: 27 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA34788937