International marketing : a cultural approach

Author(s)

• Usunier, Jean-Claude

Bibliographic Information

International marketing : a cultural approach

Jean-Claude Usunier

Prentice Hall, 1993

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BA20854658
• ISBN:
  • 0131945807
• LCCN: 92033999
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiii, 494 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Social aspects
  • LCSH : International business enterprises -- Social aspects
  • LCSH : Intercultural communication