Strategic marketing : a European approach

Author(s)

• Lambin, Jean-Jacques

Bibliographic Information

Strategic marketing : a European approach

Jean-Jacques Lambin

（McGraw-Hill marketing for professionals）

McGraw-Hill, c1993

Other Title

Marketing stratégique

Uniform Title

Marketing stratégique

Note

Translation of: Le marketing statégique

Includes bibliographical references (p. [503]-527) and indexes

Details

• NCID: BA2085696X
• ISBN:
  • 0077077954
• LCCN: 93021714
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xv, 539 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/094
• Subject Headings:
  • LCSH : Marketing -- Europe -- Management
• Parent Bibliography ID:
  • BA1838240X