Product-country images : impact and role in international marketing

Author(s)

• Papadopoulos, N. G. (Nicolas G.)
• Heslop, Louise

Bibliographic Information

Product-country images : impact and role in international marketing

Nicolas Papadopoulos, Louise A. Heslop, editors

International Business Press, c1993

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA20863262
• ISBN:
  • 1560242361
  • 156024237X
• LCCN: 91035947
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvi, 477 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.122
  • DC20 : 382
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumers' preferences -- Cross-cultural studies
  • FREE : Country of origin