The management and marketing of services

Author(s)

• Mudie, Peter
• Cottam, Angela

Bibliographic Information

The management and marketing of services

Peter Mudie and Angela Cottam

（BH contemporary business series）

Butterworth Heinemann, 1993

Note

Includes bibliographical references and index

Details

• NCID: BA20868856
• ISBN:
  • 0750607890
• LCCN: 93184138
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Boston
• Pages/Volumes: xi, 269 p.
• Size: 25 cm
• Classification:
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Management
  • LCSH : Service industries -- Marketing
  • FREE : Business
• Parent Bibliography ID:
  • BA13357595