Strategic marketing management cases

Author(s)

Bibliographic Information

Strategic marketing management cases

David W. Cravens, Charles W. Lamb, Jr

（The Irwin series in marketing）

Irwin, c1993

4th ed

Available at  / 12 libraries

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Note

Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990

Includes bibliographical references and index

Related Books： 1-1 of 1

Details

  • NCID
    BA20872161
  • ISBN
    • 0256105316
  • LCCN
    92006750
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, IL
  • Pages/Volumes
    xviii, 900 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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