Managing and marketing services in the 1990s

書誌事項

Managing and marketing services in the 1990s

edited by Richard Teare with Luiz Moutinho and Neil Morgan

Cassell Educational Ltd., 1993, c1990

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注記

"First published in hardback 1990, first published in paperback 1993" -- t.p. verso

Includes bibliographical references and index

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