Marketing financial services

Author(s)

• McIver, Colin
• Naylor, Geoffrey
• Institute of Bankers (Great Britain)

Bibliographic Information

Marketing financial services

Colin McIver and Geoffrey Naylor ; with a foreword by Deryk Vander Weyer

Institute of Bankers, 1980

• : pbk

Note

Bibliography: p.285-288. - Includes index

Details

• NCID: BA20877697
• ISBN:
  • 0852970544
  • 0852970552
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 291 p.
• Size: 22 cm
• Classification:
  • LCC : HG1616.M3
  • DC19 : 332.1/068/8
• Subject Headings:
  • PRECIS : Great Britain. Marketing by banks
  • LCSH : Bank marketing -- Great Britain